Snapchat: Redefining Interaction during the Digital Age
Snapchat, launched in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, swiftly created waves by introducing a singular idea: disappearing messages. At a time when most social platforms emphasized permanence, Snapchat focused on true-time, temporary sharing, which resonated with more youthful audiences searching for far more genuine and spontan